Author: jeffrey-shaw

WARRIOR of Reciprocity

The video for my TEDx talk at TEDxLincolnSquare came out last week. Along with messages of congratulations, many people have asked about how they too, can get the opportunity to speak at a TEDx event. In this episode, I not only offer some practical tips about what I learned from applying 13 times and crafting the talk, but also the wild story behind my talk. Buckle up! This is a brutally honest story about my journey to TEDx which will hopefully help you make your TEDx dream come true.
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THE INTELLECTUAL WARRIOR        

As you know, I am a big advocate of building that personal relationship with your clients. It’s what will keep them coming back to you again and again. Think about it, how special do you feel when someone remembers your name? What about when they remember the name of people you care about, or details from a previous conversation? It’s almost like magic, isn’t it?

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WARRIOR of Reciprocity

It’s one thing to say “no” to what you don’t want to do anyway. It’s quite another thing to say “no” to things that you do want to do. Why would you? To make space for what you REALLY want to do. Now that’s commitment! Find out about the benefits of saying “no” and how making space doesn’t have to mean you’re forcing yourself to choose a niche.
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WARRIOR OF A GLADIATOR        

Most Creative Warriors struggle with trying to do everything and spend the least amount of time doing the thing they are best at – being creative. If you want to advance your business, there’s no reason you should be the bookkeeper, or the person making spreadsheets and updating calendars. Unfortunately, hiring an employee is complicated and most people shy away from it. They worry about the expense, the taxes, and the search for the perfect person that can do it all to fill their time.

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WARRIOR of Reciprocity

Do you know how it’s difficult to develop an elevator phrase or a 2-minute pitch? How hard it is to get your point across and say all that you want to say in a short period of time? Now imagine when it comes to getting the attention of a prospective customer or client in a noisy marketing world, you have 9 seconds or less to get their attention. That’s the challenge with branding. That’s why branding is a 9-second pitch. 
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WARRIOR OF GRIT        

Some people think email marketing is dead. They couldn’t be more wrong. If you want to really build success in your business, one of the most important things you can do is build a strong email campaign. In the end, it’s the only online marketing asset you can really own. Your social media following will never be owned by you, it’ll be owned by Facebook, or Instagram, or Twitter.

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WARRIOR OF URSULA        

Do you ever worry that you’re charging too much for your services? If you’re like many Creative Warriors, you do. So many times creatives lack self-worth. They discount themselves so much, that in the end even their clients don’t value them as much as they should. Instead of acting like an item on the clothing rack of Walmart, think of yourself as a limited edition item at Louis Vuitton.

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WARRIOR of Reciprocity

What’s the fastest way to grow your business and be profitable? Should I tell you or make you listen to the episode? Hmm…..alright, I’ll tell you. It’s to only work with your ideal customers. Does that sound obvious? Then why do so many businesses accept whatever business comes along and never get ahead? You’ll have to listen to the episode to understand how working with your ideal customers is your #1 growth strategy and especially to hear what NOT to do.  
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THE NEVER QUIT WARRIOR        


So many businesses today stress one thing: customer acquisition. As important as this may seem, studies have shown that 20-70% customers stop doing business with a company in the first 100 days. Then what? Ultimately, customer retention is what will make you more sales in the long run. When you keep your customers happy, they will become your best sales team.

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WARRIOR of Reciprocity

Customer retention is one of the most important metrics for any business to follow. In this episode, I share my thoughts and practices about how to create amazing customer retention to prepare you to learn the strategy to do so from the guest on our next episode, Joey Coleman. Customer retention is a strategy, not a “nice to have.” For every customer that you retain, you make doing business easier and easier, year after year. 
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