Category: Marketing

WARRIOR OF GRIT        

Some people think email marketing is dead. They couldn’t be more wrong. If you want to really build success in your business, one of the most important things you can do is build a strong email campaign. In the end, it’s the only online marketing asset you can really own. Your social media following will never be owned by you, it’ll be owned by Facebook, or Instagram, or Twitter.

 (more…)

WARRIOR OF URSULA        

Do you ever worry that you’re charging too much for your services? If you’re like many Creative Warriors, you do. So many times creatives lack self-worth. They discount themselves so much, that in the end even their clients don’t value them as much as they should. Instead of acting like an item on the clothing rack of Walmart, think of yourself as a limited edition item at Louis Vuitton.

 (more…)

WARRIOR of Reciprocity

What’s the fastest way to grow your business and be profitable? Should I tell you or make you listen to the episode? Hmm…..alright, I’ll tell you. It’s to only work with your ideal customers. Does that sound obvious? Then why do so many businesses accept whatever business comes along and never get ahead? You’ll have to listen to the episode to understand how working with your ideal customers is your #1 growth strategy and especially to hear what NOT to do.  
 (more…)

THE NEVER QUIT WARRIOR        


So many businesses today stress one thing: customer acquisition. As important as this may seem, studies have shown that 20-70% customers stop doing business with a company in the first 100 days. Then what? Ultimately, customer retention is what will make you more sales in the long run. When you keep your customers happy, they will become your best sales team.

 (more…)

WARRIOR of Reciprocity

Customer retention is one of the most important metrics for any business to follow. In this episode, I share my thoughts and practices about how to create amazing customer retention to prepare you to learn the strategy to do so from the guest on our next episode, Joey Coleman. Customer retention is a strategy, not a “nice to have.” For every customer that you retain, you make doing business easier and easier, year after year. 
 (more…)

WARRIOR OF PALLAS ATHENA         

As people we all want two things: Joy and Money. It’s been a stereotype that we have to choose between one or the other. How many times have you seen the cliche of a starving artist on the verge of eviction every month or the businessman who hates his life but has a garage full of Ferraris? The truth is we can have our cake and eat it too. Especially as a Creative Warrior.

 (more…)

WARRIOR of Reciprocity

Like my TEDx talk, Validation Paradox: Finding Your Best Through Others, in this episode I clarify how working with your ideal customers also brings out your best. By surrounding yourself with people who can see more in you than you can see in yourself, you will rise to unimaginable heights. 
 (more…)

UNIVERSAL WARRIOR        

Often when people think of branding they think pretty colors and pictures, catchy slogans and jingles, or large marketing departments and resources a solopreneur couldn’t afford. When it comes down to it, branding really is one of the most important things you can do for your business – and you don’t need a big budget for it.

 (more…)

WARRIOR of Reciprocity

After years of coaching clients through major pivots in their lives and having done more than a fair share of pivots in my own life, this episode will offer you some things to consider. There are several things that are inherent in making a change and pivot in your life. It will be very helpful for you to know what to expect.
 (more…)

WARRIORS OF PAST EXPERIENCE & DETACHMENT        

Public speaking is people’s #1 greatest fear. But why are we so scared of it? Is it because we’re afraid to be judged by others or is it because we aren’t passionate about the ideas we’re speaking about? When you get in front of an audience and you’re actually passionate about the idea, the fear vanishes. Your desire to spread knowledge and awareness is felt by the audience, neutralizing the fear of judgement.

 (more…)

Sign up for our twice-monthly NUTSHELL NEWSLETTER! Everything you need in one place-- podcasts, videos, books and more!
Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you “get” them.