WARRIOR of Purpose
Whether you are aware of it or not, we are all influenced every day by the behavior of others. Our purchases, our behavior, our big and small choices. Sometimes influence is invisible; sometimes it’s much more apparent, and often we see how others are affected, but not how we are.
What’s important is that we understand the power of social influence because it can draw customers to us and also can keep them away. We’re are excited to talk with Jonah Berger the bestselling author of multiple books including Contagious: Why Things Catch On and to specifically discuss his latest book, Invisible Influence: The Hidden Forces that Shape Behavior.
Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in The New York Times, Wall Street Journal, and Harvard Business Review. Jona is also a popular speaker and consults for companies like Google, Coca‐Cola, GE, General Motors, and The Gates Foundation.
WARRIOR of Purpose
“Understand if your customer trying to fit in or stand out?”
Jonah is generously offering us an opportunity to grab a couple of his tools on how to make your ideas contagious and how to remember the key ideas when reading a book. Check out Creative Warriors Gifts Page where you can grab Jonah’s offer as well as check out the free gifts from previous guests.
Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.
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In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.