WARRIOR of Reciprocity
There’s a trend going on in business that you’re going to want to pay attention to. It’s a shift from being personalized to individualized. Meaning, it’s no longer good enough to simply personalize things. To be an effective marketer in the future, it’s going to require you treat your audience as the individuals they are. You’re going to have to market to the specific behaviors, personalities, and buying patterns of those you want to reach. With the right perspective, this is an exciting time to create a unique and effective marketing experience.