Tag: buyer persona

WARRIOR of Perseverance

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Whether you refer to it as an avatar, perfect client or buyer persona, the message is clear. If you want to connect fully with your clients, you must clearly understand how they think, act, react and feel. In today’s episode, we’re peeling back the rationale for building a buyer persona. (more…)

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Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you “get” them.