Tag: communication strategies

WARRIOR Circle

Times change, people evolve, and understanding what society needs is an important part of success. In fact, being sensitive to changes is the optimal way to stay ahead of change so that you can adjust accordingly. I believe the world is in need of a new type of inspiration. Admittedly, in this episode, I may raise more questions than answer them. Because I’m not entirely sure what it will look like or what to call it, but I’ve been sensing a new need in the style of inspiration for quite some time.  (more…)

WARRIOR Circle

We have something truly special for you today. A two-part episode on the topic of Emotional Branding. You might be wondering, “what is emotional branding?” Emotional Branding is for businesses that need to trigger the emotions of prospective clients in order to stand out and gain their business. It’s the emotions that get them engaged and wanting to work with you. As a Creative Warrior, you are likely in a business where understanding the concept of Emotional Branding and having an Emotional Branding Strategy will serve you very well. Here’s how the two-parts work: (more…)

WARRIOR Circle

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The message about authenticity has gotten through loud and clear. We know that to be in business today and build real relationships with those we do business with based on trust, we must be authentic. I’m thrilled entrepreneurs and Creative Warriors have embraced this all important message. And now we’re hearing a lot about alter-egos, super powers, and finding our superhero within. Isn’t this a conflict you might be thinking? Be authentic AND have an alter-ego? Well, before everyone gets confused, let’s have a chat about this and set the record straight. (more…)

WARRIOR Circle


What’s your favorite part of summer celebrations? In the U.S., we’re celebrating the 4th of July today. Burgers, bbq’s, and fireworks. Especially the fireworks. Collective oooos and ahhhhs as hundreds of thousands of people look up into the night sky. The sounds of amazement. I’ve been thinking a lot about amazement lately. I think most of us could use a bit more amazement in our lives. Why not? So much in life is amazing. Nature, incredible feats of accomplishment, even a simple everyday moment can be amazing.

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WARRIOR Circle

No one likes a know it all. Don’t we all want to get away from the person at a party that goes on and on about themselves? Don’t be that person as a business. Don’t tell prospective clients about yourself. Compel them, magnetize them, fascinate them. At least at first. Think of it as flirtation. Get their attention. Use your smoothest moves. Then, once interested, you can tell people about yourself. (more…)

WARRIOR Circle

I’ve always hated the typical business advice “don’t take it personally.” As Creative Warriors it IS personal. We are always trying to do our best. We care deeply about what we create and the outcome we produce. How can we not take that personal? Which is why it’s so challenging when we feel we haven’t done as good a job as we’d like. In this episode, I share my thoughts on what to focus on to do your best job possible, what your “real” job is, and how to handle it when the results aren’t what you hoped for. We all have those moments.
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WARRIOR Circle

I get it–no one likes to have their prices challenged. Having been a high-end portrait photographer for 32 years, the most expensive in my area, I got challenged a lot. So I’ve got your back on this topic. Listen in to learn how to respond to the objection and how to avoid it in the first place. This topic was largely inspired by my shaving creme. You have to listen to understand.
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WARRIOR Circle

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We all know on some level that how we treat others is how we can expect to be treated. This simple truth seems to be often overlooked in business. But this is not about consequences. This is about the power you hold to create just the type of business and life that you want.  (more…)

Lady Trinity WARRIOR

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You better believe it! Lady GaGa knows how to build customer loyalty with values and meaning. Beyond her uncommon ability to stand up and stand out, Lady GaGa gets how to step way outside of what is to create something new and exciting consistently. Today we’re talking about how to turn followers into fanatics. (more…)

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Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you “get” them.