WARRIOR OF EMPATHY
Branding is something entrepreneurs often overlook and misunderstand. Many people think of branding as just being something that represents your company visually. It actually goes much deeper than that.
Your branding has a lasting impact on your company. When done well your brand will continue to increase the value of your company over time. It’ll create the impression on your consumers that’ll keep bringing them back time and time again. If you really want your brand to work for your it needs to speak to people’s emotions. You need to strike them at their hearts, and appeal to their core. It may sound complicated, and even confusing but it’s really not.
On today’s episode of Creative Warriors we are joined by Steve McKee, who truly understands good branding and helps break it down to something we can all understand. Steve is the president of McKee Wallwork + Company (MWC), Advertising Age’s 2015 Southwest U.S. Small Agency of the Year. A marketing strategist for nearly thirty years, Steve has held executive positions at notable international agencies including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide. He was a popular Businessweek.com columnist for more than a decade and currently writes a column for SmartBrief on Leadership. He has been published or quoted in The New York Times, USA Today, Forbes.com, and Investor’s Business Daily, among others, and he has appeared on CNBC, ESPN2, CNNfn, Bloomberg television and radio, and network TV affiliates across America.
Download this episode today to truly understand what branding is, and how it can take your company to the next level.
WARRIOR OF EMPATHY
“A brand can increase in value forever.” – Steve McKee
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