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One of the biggest challenges creatives face is the onslaught of advice. So many of us are running around chasing our tails because there is so much information available. Best practices can feel like spokes on a wheel that are endlessly turning, and it can be difficult to break the cycle.

You can’t shut off advice in today’s world, but you need a filter of discernment. Figure out what works for you in your unique context. You can do this by listening, being open, and looking outside of your industry. Instead of acting like an expert, you need to act like an investigator and figure out how to ask the right questions.

To get a better handle on the concept of “breaking the wheel,” I’ve brought on author, speaker and entrepreneur Jay Acunzo. Jay is waging war against conventional thinking. He is a globally touring keynote speaker, author of the book, Break the Wheel, and the founder of Unthinkable Media, which creates documentary series with B2B brands. Previously, Jay was a digital media strategist at Google, Head of Content at HubSpot, and Vice President of Brand and Community at the venture capital firm NextView.

Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Forbes, and more. Today, he delivers speeches and hosts shows telling stories about people who break free of stale approaches and average results to do their best work. 

To learn what it means to vet the possibilities and be open to knowledge outside your wheelhouse, download this episode now.


“Vet the possibilities.” -Jay Acunzo

Highlights –

  • Finding best practices isn’t the goal. Finding the best approach for you is.
  • Shift the way you view advice. You’re not getting answers, you’re getting possibilities.
  • A visionary doesn’t see the future. They just see the present more clearly.
  • The theme of “openness” is key to honing your intuition.
  • The signal of someone who vets possibilities well is that it looks crazy from the outside looking in.
  • Noise isn’t the problem- sameness is.
  • Perform an extraction. Find something you like and make it your own.
  • “I’d rather be vaguely right than precisely wrong.” – John Maynard Keynes
  • You have to be ready to constantly course-correct.
  • Instead of preparing to start, start. Our job isn’t to be creative, it’s to create.

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  • Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”