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The way we use social media continues to rapidly morph and change at a pace most could never have imagined. When social media is used well it can dramatically increase your ability to successfully navigate this web of technology, literally removing the barriers of space and time between you and your followers. Yet, used incorrectly, Bryan Kramer explains all your efforts could be futile and create dismal results on social media in our digital world.

The great news is that you have complete control over the outcome. “There is No B2B or B2C: It’s Human to Human: #H2H” is a recently published book by social media expert Bryan Kramer. Bryan’s book inspires ways to connect on a human level in our very digital world. He is followed by over 200k combined social media followers so it’s safe to say that Bryan knows a thing or two about how to connect!

Bryan is amongst the Top 50 Social CEOs on Twitter according to The Huffington Post and the Top 25 Influencers to follow according to Forbes. He has extensive experience in brand marketing with a focus on communications and strategic planning.

During this episode we dig into the future of social marketing and how best to connect with your audience. This is good stuff!

Highlights –

  • How the 6 basic human needs relate to connecting online
  • The value of sharing and the reality of connecting
  • What is personalized communication?
  • One practical tip for naming a new business
  • The importance of context around your content

Resources –

Gifts and Gratitudes –

Bryan is generously offering his Worksheet “Discover the Framework to Establishing Your Thought Leadership”. Check out Creative Warriors Offers Page where you can grab Bryan’s offer as well as check out the free gifts from previous guests.

Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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