If you want to attract business you must have a story that is interesting. Business owners often miss out on opportunities or cannot close a deal because they didn’t make a lasting impression. Many think that it’s luck, but it’s not. It is important to spend time molding, crafting, and perfecting your story; it can change your future. Success depends on the stories we tell about ourselves and our business.
A lack of clarity can severely hinder the life of a creative professional. You can have a bunch of daily tasks and plenty of work to do, but without clarity, you don’t have a clear idea of why you’re doing it and how it will benefit your overall goal strategy. With clarity, you can stay flexible on the path to achieving each goal. Clarity of purpose, clarity of direction, and clarity of identity are vital to business and personal success.
Procrastination gets in the way of creative professionals in different ways. We can have too many projects that we’re working on, jobs that don’t feed our bigger goals, and even too many tabs open on our computer. But you’re able to get further if you can focus on one goal. If you have to think about what to work on, you’ll suffer from decision fatigue which leads to procrastination.
I used to eat out for almost every meal. I rarely cooked, and my body, skin and bank account were suffering. But then, I changed my eating habits because I wanted to look good. As I got older, my mindset shifted; I realized that how I felt was more important than how I looked.
There are aspects of modern technology and AI that could make us fearful. Companies and governments are using our data to influence us commercially and politically. Even scarier, we often aren’t aware of these actions because they are invisible. However, the new data-driven frontier gives us a lot to be excited about as well.
The Creative Warrior community is made up of misfits; we’re people who think differently than our peers and often feel like outsiders looking in. It’s common to want to change the traits that make us different, but it’s precisely those special qualities that will make us the most successful in business and life. So how can we learn to embrace our imperfections?
Figuring out your life’s purpose can feel like a daunting endeavor. It’s such a big question, and we often confuse purpose with career. We can get lost in our thoughts when we try to answer the question, “Why am I here?” But if you’re out of alignment with your purpose, it can throw your whole entrepreneurial “ecosystem” off. Your purpose is not something that will box you in or keep you small- it will make you feel expansive.
We live in a “hustle culture” that praises getting little sleep, sacrificing everything, and working nonstop. If you watch Shark Tank, you’re familiar with their advice to work 90 hours a week if you want to be successful as an entrepreneur. But putting so little priority on personal relationships and self-care is ultimately toxic and unsustainable.
Many people think PR is either going to get you on the Today Show, or get you in magazines which hardly exist anymore. It feels like a mystery that couldn’t possibly work for them. As a result, they don’t attempt to engage in media relationships at all. But it’s time to reset our minds regarding PR.
So much of our success depends on what’s going on inside and how we react to the challenges along the way. If you don’t work on your mindset, you’ll end up giving up when facing adversity. You might even be too afraid to start. Unless you spend time figuring out your ultimate goal, visualize that goal, and take action to accomplish it, you’ll find yourself spinning your wheels.
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.