THE WARRIOR INSIDE
When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.
WARRIOR OF EMPATHY
Most companies shy away from social media, because they are afraid of complaints. They are worried an online presence will give opportunity for their brand to be tarnished by trolls and people who just want to complain about things. However, social media is a great place to engage customers. Using these outlets gives your consumers a voice that they want heard.
WARRIOR OF GRATITUDE
Every business needs consumers. They are what use our productive, and ultimately decide if they are coming back. What we really need to focus on are superconsumers. Superconsumers are the people who are always at opening weekend every time a new Disney, Marvel, or Star Wars movie comes out. They are the ones constantly buying canned nacho cheese. They are something we look at as an anomaly, and we tend to ignore them.
WARRIOR OF LEVITY
If someone you knew and loved messed up, would you call them an idiot? Would you tell them how stupid they are? Of course not. You’d tell them it was ok, and you’d support them to learn from their mistakes and move of. So why do we talk to ourselves that way?
BE YOURSELF WARRIOR
Happiness is a tricky subject. We all want it, and we never feel we have enough of it. So many people feel happiness is something that magically comes into their life from time to time. If you want to be happy, or happier, you have to work at it.
THE CALM AND COLLECTED WARRIOR
Too many times we put our minds in the wrong place when it comes to building and growing our business. We try to create the perfect product, then search out clients based on what we’ve made. Or we try to find someone just like us to lead and build our business.
WARRIOR OF COMPASSION
As creatives we have this mentality that rejection is the worst thing that can happen. We spend all of this time on our passion, perfecting what we’re doing, and really trying to make everyone happy. One piece of criticism can easily ruin our day.
WARRIOR OF CREATIVITY
A lot of people look at Millennials as entitled. Others look at them as lazy. The truth is they are just shifting perspective and are incredibly resourceful. Millennials have found ways to solve new problems by taking the knowledge from previous generations and applying the technology available now.
THE FUN AND CURIOUS WARRIOR
When you think of a good leader, what do you think of? A good leader is someone who really knows the people that are following them. The people who follow them also know all about the leader. There needs to be a strong level of empathy. People need that emotional connection, and to feel invested. If you throw your power around, you’re only going to get compliance – not motivation. Nothing gets done efficiently with compliance.
Have you ever been in a meeting where you saw someone absentmindedly scribbling on a paper instead of listening to the presentation? Did you think they were being rude, not paying attention, and clearly not interested in what was going on? You couldn’t have been more wrong.
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.