WARRIOR OF EMPATHY
Most companies shy away from social media, because they are afraid of complaints. They are worried an online presence will give opportunity for their brand to be tarnished by trolls and people who just want to complain about things. However, social media is a great place to engage customers. Using these outlets gives your consumers a voice that they want heard.
Instead of making them bottle up their anger about your product, discuss it with them. By listening to your customers and showing empathy, you can quickly turn those angry posts into positive ones. It’s much easier to turn someone into an advocate of your brand who helps bring more positive attention to your products than you think.
On this episode of the Creative Warriors Podcast we are joined by Dan Gingiss, author of Winning at Social Media Customer Care. He explains what both major and small companies are doing wrong online, and how you can use the digital age to win over millennials.
Download this episode today and see how you can use social media correctly to build a loyal customer base and turn complaints into praise.
WARRIOR OF EMPATHY
“I look at complainers as a huge opportunity.” -Dan Gingiss
Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.