Our Blog


The world of business is changing so fast. Sometimes it feels overwhelming and hard to keep up with. To be honest, though, all we have to do is listen.

Customers and consumers today have more of a voice than ever before. They let us know exactly what they want, we just have to listen. Too many times we, as entrepreneurs and business owners, try to push what we think people want. Today we don’t need to look at demographics and try to lump people into groups. We can create a unique customer experience for everyone. We can get direct feedback, and find ways to improve based on exactly what the customer wants.

On today’s episode of Creative Warriors, we are joined by best selling author Nicholas Webb to discuss his new book What Customers Crave – which is used by top brands to design their customer experience (CX) and innovation strategies. Nicholas is one of the world’s top innovation strategists and futurists. As the CEO at Lassen Scientific, Inc. Nicholas works with Fortune 500 companies throughout the world to help them lead their industries in innovation, strategy and CX design.

Download this episode today to learn more about the customer experience and what you can do to improve it in your business.


“It costs nothing to be great and deliver the human experience.” -Nicholas Webb

My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available for pre-order. Order your SIGNED copy today!

Highlights –

  • Think about the legacy you want to leave behind in your life.
  • Consumers are demanding that we reinvent the customer experience.
  • The human experience is the difference between a customer who wants to buy from you or not.
  • If you want to take care of your customers you have to take care of your employees.
  • Listen to what consumers want as opposed to pushing what you think they want.
  • Customer experiences need to be individualized.
  • The only thing that matters is what customers love and hate.
  • Trajectory of experience begins in the first moments.
  • Last touch moments are one of the most important.
  • Know the baseline of customer expectations.

Guest Contact –

Resources –

  • 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We’ve been handed a whole bunch of malarky about who we are and how business works that simply doesn’t work for us. It’s time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track.
  • Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You’ll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business.
  • Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”