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Profit of Truth WARRIOR


Being a small business owner is double the work. We have to develop as an individual and business while gaining a clear understanding of what our customers value. Joined by a behavioral researcher and strategist Dan Gregory, we dig into how to get out of our way to gain an understanding of how to inspire people to go from a prospect to customer.

Dan is an author, educator and social commentator. He is the President and CEO of The Impossible Institute™, a think-tank founded to make what’s not… possible! His specialization is the why and how of human behavior and thinking – our drives, our motives, the things that motivate us to buy in.

Leading one of Australia most prolific strategic and creative teams, Dan has helped develop new product lines for Coca-Cola and Unilever, invented new media formats for News Corp and launched campaigns for companies as varied as the United Nations, Vodafone, and MTV.

His mission is to turn Impossible Thinking™ into an epidemic.

Profit of Truth WARRIOR

“Empathy is not a soft skill, it’s a critical life skill.”
-Dan Gregory

Highlights –

  • Our survival brain dissected
  • Living in an age of value, not limits
  • The importance of understanding what your customer values
  • Why it’s critical to know what business you are in and have a direction
  • Niching debunked

Resources –

  • Free Webinar: I’ll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Be Successful in Business When You Are Marketing Yourself and Your Talent. Click here or text warrior to number 33444 to register and unleash your creative-thinking to propel your business forward.
  • Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own private editor 24/7!
  • Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Go to Audible Trial.

Guest Contact –

Mentions –

  • “What you spend time on is what you become.” Unknown

Gifts –

Are YOU a Creative Warrior? Find out and take the Creative Warrior Assessment for FREE (normally $10).

Dan is generously offering his eBook “Shift.” Check out Creative Warriors Gifts Page where you can grab Dan’s offer as well as check out the free gifts from previous guests.

Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”