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Our always-on, web-driven world has new rules for competing and business growth. Advanced planning is out – agile is IN! Businesses who are real-time responsive will be far more successful than those who fear change and stick to a preconceived plan.

No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman-Scott. David is an internationally acclaimed sales and marketing strategist that has spoken on all seven continents and in 40 countries. He is the author of ten books and 3 international best sellers.

We discussed concepts from his two books, Marketing Lessons from The Grateful Dead and New Rules of Marketing and PR. I know this podcast will certainly make you view customer engagement in a whole new way.

Highlights –

• Why this is the best time to reach customers
• Outperforming competition is yesterday’s game. Innovate instead.
• Marketing without fear
• The advantage of small businesses
• A best practice consumer experience of Grain Surfboards

Resources –

• 17 Hats – Your all-in-one business CRM solution specifically for small business. Business just got easier!
• Audible books transform your commute, workout or chores into fun, productive ME TIME! Audible is offering a free audiobook, try it, like it and stay or cancel and keep your free book.
• The Creative Warrior Unleashed – Jeff’s 6-month go-at-your-own-pace coaching program on How To Be Successful When You’re Marketing Yourself and Your Talent.

Guest Contact –

• David’s Website
• David’s Blog
• David on Twitter
• David on LinkedIn
• David on Facebook
• David’s books “Marketing Lessons from The Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History” and “New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly.”

Mentions –

• Hubspot
• Grain Surfboards
• Cervelo Cycles
• Open

Gifts –

David is generously offering his information on “The New Rules of Selling.” Check out Creative Warriors Gifts Page where you can grab David’s offer as well as check out the free gifts from previous guests.

Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”