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We are taught from an early age that we are thinking creatures that feel. The truth is that we are feeling creatures that think. The power of telling your story can be your greatest differentiator in business and will prove to be one of your smartest communication strategies. It stands to reason that connecting to your customer on a deeper level is a winning approach. It’s also a refreshing one!

What makes Diane’s approach particularly valuable is that she not only believes in “finding your story” but she also offers practical ways to apply it. The perfect blend of inner work with outer application. 

I am excited to share my conversation with Diane Currie Sam about story telling and it’s value with the Creative Warriors community. I believe that revealing who we are and what the story is behind the businesses we create is very valuable and yet another way in which being in business with a sense of purpose is different than a typical business.

Diane is an award-winning course developer, educator and family therapist. She is a ‘story geek’ and a self-professed “techie,” having launched her career as the founder and developer of two successful Canadian Internet/technology firms.

Diane is the founder of “Be a Better Story” an education and coaching company dedicated to bringing storytelling into business/marketing. There is no doubt that you will benefit from this conversation and it is my great hope that you let your story come to life.

Highlights ~

  • The intention behind your unique story
  • What is the value of telling your EPIC story?
  • Components of a great story
  • 4 story types: pain, rags to riches, redemption and comedy 
  • A holistic story is about you, your staff and your customers

Resources ~

Offers and Gratitude ~Diane is offering her Free Report “Content Marketing is Dead”. Check out Creative Warriors Offers Page where you can grab Diane’s offer as well as check out the free gifts from previous guests.

Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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