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If you have two identical companies, selling identical products, with the same marketing strategies, chances are one of them will make it and the other won’t. Why is that? The power of words.

How we say things can have a huge impact that can either make or break us. If you enter into a conversation with confidence, knowledge, and a way to get people to trust you you’ll have far more success than someone who just tries to tell people what they think they want to hear.

We need to give words more credit. Take the time to really think about what you are going to say, and how you are going to say it. This doesn’t mean you should sound like you’re reading a script, but you should know what you are going to say so well you can adjust things in the moment. Analyze what you are saying to customers, and make sure you’re getting the strongest message you can to them.

On this episode of Creative Warriors we are joined by the incredible Phil Jones. Phil has studied the psychology of words in sales, and what sets people apart from being just another salesman.

Download this episode today to hear insights on how you can start making stronger word choices to get the success in sales you deserve.


“The slightest change of words can greatly alter one’s impression.” -Phil Jones

Pre-order your copy of Jeffrey’s book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible here!

Highlights –

  • Progress happens from inspiration not replication.
  • Move people with your words.
  • Genuinely care and be in the moment.
  • Be confident and have knowledge in what you are saying so you can be in the moment.
  • Know your script so well you can go off script.
  • The principles never change, but the application will.
  • Starting with, “This may not be for you, but…” is very powerful.
  • Let people own their own decisions.
  • Try to use the word “investment” instead of “cost”.
  • Earn the right to make a recommendation.

Guest Contact –

Resources –

  • 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We’ve been handed a whole bunch of malarky about who we are and how business works that simply doesn’t work for us. It’s time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track.
  • Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You’ll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business.
  • Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”