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It’s hard to come up with a good answer to the question “What do you do?” We want to respond with something that is memorable, that incites conversation, and that can lead to a referral. So how can we find a sentence that does all that? By getting clarity.

A clear message travels faster. If you want to create the opportunity for serendipitous referral moments, what you have to offer has to be easy to understand. You have to be able to communicate what you do, for whom you do it, and how you do it, why you do it, and where you do it in a succinct word package. Then you will be able to attract your ideal customer.

Often, you need an outside eye to help give you clarity about yourself. To break down this idea further, I’ve brought on author, speaker, connector, consultant, and “King of Clarity” Steve Woodruff. Steve helps individuals and businesses discover their professional DNA, define their offerings, target their ideal clients, and articulate their differentiating message in less than a day.

Clarity is the thing people need the most but it’s the hardest to sell. To learn how clarity will make your message “human ready,” download this episode now.


“Get heard, get referred.” – Steve Woodruff 

Highlights –

  • Not all business is good business.
  • You can’t read the label of the jar you’re in. None of us can be objective, and it’s very helpful to get an outside voice to help you see clearly.
  • If you can get a clear message across to your audience, they will be able to refer you.
  • The goal of clarity is to distill it down to that first moment of truth: what do you do. The second moment of truth is when they refer you to someone else.
  • The “Bullseye Customer” is the exact person who is right for you.
  • “Memory Darts” go directly into the mind of the person you’re talking to and stick there.

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  • Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!
  • Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”