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Many people think PR is either going to get you on the Today Show, or get you in magazines which hardly exist anymore. It feels like a mystery that couldn’t possibly work for them. As a result, they don’t attempt to engage in media relationships at all. But it’s time to reset our minds regarding PR.

We can all benefit from it, and it’s not limited to an article written about you. How you appear on social media is part of PR. It’s your image and reputation. PR needs to be a part of your company from the ground up as it can both give you legitimacy and open you up to new opportunities.

To dive deeper into the idea of utilizing PR as a creative entrepreneur, I’ve brought on author and venture capitalist, Heather Burgett. Heather is an award-winning publicist and host of “The Shine Strategy” Podcast. She is also the founder and CEO of The Burgett Group & PR Stars.

To learn how to be a PR Star, download this episode now.


“Press begets press.” – Heather Burgett

Highlights –

  • Recognition is a strategy, not a goal.
  • Be in the local press. Once you’ve mastered that, then you can start to take it to the next level.
  • Heart-centered creatives often think they’re not ready to put themselves out there and have trouble recognizing their gifts.
  • Heather’s six-step PR Formula is “PR STARS:”
    • P is for persistent mindset and spiritual alignment
    • R is for research
    • S is for shine
    • T is for time
    • A is for awareness 
    • R is for results
  • Sign up for HARO (Help A Reporter Out). Get started with “reactive publicity.” Respond to the anonymous posts and be quick.

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  • Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”