HEALTH AND FITNESS WARRIOR
All of us entrepreneurs have heard about the importance of building a brand. What you’re not hearing enough is the importance of building a personal brand. People don’t follow a brand, they follow the founder. They don’t think SpaceX, Virgin, or Apple. They tend to think Elon Musk, Richard Branson, and Steve Jobs.
That’s where you want to be. You want people to think of, because that’s when your business will become change proof. Starting a new business doesn’t mean starting from the ground up. You’ll have a strong base audience that will support anything you take on.The biggest thing to remember when trying to become a Youpreneur is that you have to be authentic. Don’t copy people like Gary V, or Tim Ferris. Find your own originality: and do that by throwing yourself out there and beta testing what you think the audience wants.
They will give you feedback, and that’s how you’ll be able to hone in on what they need and how you can really serve them.
To dive deeper into the subject of personal branding and becoming a Youpreneur, I’ve brought on the man who wrote the book on the subject: Chris Ducker. Chris is a serial entrepreneur and author of the bestsellers, “Virtual Freedom”, and more recently, “Rise of the Youpreneur”.
Based in Cambridge, England, he owns and operates several businesses, that combined house over 450 full-time employees internationally. He’s also a trusted international business mentor, keynote speaker, podcaster, blogger, as well as the founder of Youpreneur.com – the leading personal brand business education company in the world. Chris hosts the annual Youpreneur Summit, which is held in London, U.K. each November and is the self-proclaimed ‘Proudest Brit’ doing business online!
Download this episode today and learn how you can build a brand that will hold up to any kind of economic change by having an audience that will support any of your endeavors.
HEALTH AND FITNESS WARRIOR
“If you treat it like a hobby, you’re not going to make any money at all.” -Chris Ducker
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