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All of us entrepreneurs have heard about the importance of building a brand. What you’re not hearing enough is the importance of building a personal brand. People don’t follow a brand, they follow the founder. They don’t think SpaceX, Virgin, or Apple. They tend to think Elon Musk, Richard Branson, and Steve Jobs.

That’s where you want to be. You want people to think of, because that’s when your business will become change proof. Starting a new business doesn’t mean starting from the ground up. You’ll have a strong base audience that will support anything you take on.The biggest thing to remember when trying to become a Youpreneur is that you have to be authentic. Don’t copy people like Gary V, or Tim Ferris. Find your own originality: and do that by throwing yourself out there and beta testing what you think the audience wants.

They will give you feedback, and that’s how you’ll be able to hone in on what they need and how you can really serve them.

To dive deeper into the subject of personal branding and becoming a Youpreneur, I’ve brought on the man who wrote the book on the subject: Chris Ducker. Chris is a serial entrepreneur and author of the bestsellers, “Virtual Freedom”, and more recently, “Rise of the Youpreneur”.

Based in Cambridge, England, he owns and operates several businesses, that combined house over 450 full-time employees internationally. He’s also a trusted international business mentor, keynote speaker, podcaster, blogger, as well as the founder of Youpreneur.com – the leading personal brand business education company in the world. Chris hosts the annual Youpreneur Summit, which is held in London, U.K. each November and is the self-proclaimed ‘Proudest Brit’ doing business online!

Download this episode today and learn how you can build a brand that will hold up to any kind of economic change by having an audience that will support any of your endeavors.


“If you treat it like a hobby, you’re not going to make any money at all.” -Chris Ducker

Highlights –

  • Everybody has a personal brand: monetize and market it properly.
  • It’s how you handle change that will make you the person you become.
  • When you build a business of you, nobody can copy it.
  • Building a personal brand will allow you to be future proof.
  • People know the founders more than the company they run.
  • People want to do business with other people.
  • It all starts by knowing who you are and what you want to be known for.
  • If you do everything you are great it, you’ll become somebody’s favorite.
  • Like is not enough anymore. You’ve gotta be loved.
  • Have a beta mindset so you can get feedback from others.
  • You have to be a genuine authority for people to want to pay you.
  • Always keep a backup of the content you create.
  • Build out on what you control.
  • An original is always worth more than a copy.

Guest Contact –

Contact Jeffrey –

Resources –

  • 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We’ve been handed a whole bunch of malarky about who we are and how business works that simply doesn’t work for us. It’s time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track.
  • Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You’ll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business.
  • Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”