Our Blog


I’ll admit, as someone who is constantly creating content, I’m often overwhelmed by it. But it is a topic that frequently comes up in my client sessions and one that is especially relevant right now. At a time when many of us are home and working on sharing more content with the world, it is important to make sure that what we create still has a purpose.

With all the formats available to us now, how can we get our message out, support our business, and still keep ideas fresh, new, and interesting? Most people gravitate to formats they’re most comfortable in. I, for one, much prefer audio over writing. So how can we Creative Warriors stretch ourselves and not just benefit from unfamiliar formats, but feel confident in them, too? 

To help us dig into how to tap into unlimited content ideas, I’ve brought on author, speaker, and online educator, Melanie Deziel.

Melanie Deziel is the founder of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world’s leading experts in native advertising and branded content. As a speaker, she’s taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, Inbound, SXSW, and more. 

Melanie believes that with the right framework, everyone is capable of creating unlimited content. To learn how to ignite your story fuel, download this episode now.


Do the work, before the work.” – Melanie Deziel

Highlights –

    • With the right framework, everyone can strengthen their content creating muscles. 
    • Don’t create content just to create content. It needs to drive your purpose. 
    • Every piece of content is made up of focus and format. 
    • A lot of online search is people looking for process-based, or how-to, content. 
    • The best way to tell a story is to find one example that makes the case for your point and tell that smaller story in great detail.
    • Adding a personal opinion can be a helpful tool for differentiating content. 
    • Repurposing and reformatting existing content is a good place to start in unfamiliar formats.

Guest Contact –

Contact Jeffrey –

Mentions –

Resources –

  • Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!
  • Music by Jawn



Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”