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For some of us, online transactions are nerve-wracking. For others, live events are where the anxiety lies. Many businesses do perfectly well existing in one space over the other. But as technology and life become more and more integrated, shouldn’t we always be looking at how to exist in a field we’re not playing in?

Before getting overwhelmed trying to navigate an unfamiliar industry, it’s important to think about your “why.” What is it that you provide your market? Why are you doing it? How can you expand your purpose to reach people in other audiences different from your own? We can learn a lot from companies like Time Out, who have transformed their iconic printed guide into a bustling market that showcases local chefs and restaurants. Pretty brilliant move, if you ask me.

To break down this idea further, I’ve brought on a nationally recognized speaker on entrepreneurship, digital marketing, and social media, Rich Brooks. 

Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for over 22 years. He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. He recently co-founded Fast Forward Maine, a podcast and workshop series for growing Maine businesses. Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, and has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, and many other news sources for stories on digital marketing. 

To learn how to translate your virtual business into the real world and vice versa, download this episode now.


Sometimes to win the battle you have to niche down. – Rich Brooks

Highlights –

    • Always think of your “why” and then look at ways to extend it into other fields.
    • Business owners are also consumers. It’s important to remember that.
    • Spend time on your website on a mobile device to make sure you’re telling the story a mobile user wants to engage with. 
    • SEO is all about doing your research so that you’re using the right keywords, the right lingo, for search engines to understand.
    • Everything is more competitive: search, social, paid ads, and email marketing. 
    • Be consistent. You have to build a runway before you can take off.
    • Do more one on one non-scaleable outreach. 
    • There is a difference between “personalized” and “personal.”

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  • Music by Jawn



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