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WARRIOR of Nothing to Lose


We all know in business that it takes more than one thing to be successful. But, if I had to say that there was one magic key or thing that everything else is built on, it would be knowing what makes you different, unique. This work is primarily what I do with my coaching clients— to help them discover their difference. It’s never been more important to stand out in this very noisy marketing world.

Today my guest, Ian Chamandy and I dig into answering the fundamental question you must answer for all your prospective customers, why should they choose you? Ian is the co-author of the book “Why should I choose you?” – Answering the single most important strategic question in business in seven words or less

Ian is a founding partner of Blueprint Business Architecture, a company that developed a new methodology for strategic planning.  He has co-facilitated the creation of well over 200 Blueprints for companies large and small, helping them define what makes them uniquely remarkable at their core and using this clear, concise and compelling statement as the basis for the company’s future. One-quarter of Blueprint’s clients is in the not-for-profit world, helping organizations such as hospitals, universities, and special-purpose charities define their unique purpose and leverage that to increase donations.

WARRIOR of Nothing to Lose

“Simplify the complex and make it fascinating for others!”
-Ian Chamandy

Highlights –

  • Key benefits to understanding why someone should choose you
  • Core elements of strategic planning
  • The difference between a core value statement and a tag line
  • Connecting emotions to the buying experience
  • Why we resist stepping outside of the status quo

Resources –

  • Acuity Scheduling
    Client scheduling a crazy hot mess? Don’t hate. Integrate! Acuity automates your appointments, cancellations, reminders & even payments with one(non-frustrating) click. No more back and fourth, missed meetings, no shows or multiple calendars to manage! Get your special 45-days free trial(typically 14 days).
  • Grammarly
    Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own private editor 24/7!
  • Free Webinar
    I’ll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register here or text warrior to number 33444 to register and unleash your creative thinking to propel your business forward.

Guest Contact –

Mentions –

Gifts –

Check out Creative Warriors Gifts Page where you can grab free gifts from previous guests.

Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”