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The world of business is more competitive than it has ever been. As we know, it is one thing to do your business well, but a completely different thing to stand out and compete against all your other competitors in our own specific industry. It’s time to see opportunities in what may be viewed as a “challenging industry,” and begin standing out.

Len Sherman joins us today to discuss staying ahead in the marketplace, and what way of thinking it takes to be successful in your field. Lee is an executive in residence and adjunct professor at Columbia Business School, with over 40 years of experience in the business and teaching industry. Lee currently teaches in the MBA, where he has received the Dean’s Award. Prior to his educational experiences, he was an employee at Accenture, and served as a board member for five technology-based start ups. Lee is the author of his current book, “If You’re in a Dogfight, Think Like a Cat.”


“If you’re in a dogfight, become a cat!” -Len Sherman

Highlights –

  • The difference between a good idea and a great idea is often timing.
  • If the market isn’t ready for your great idea, it’s ok, stay with it and come back later.
  • There’s a tremendous amount of time at companies spent looking over their shoulder at their competitors. This can cause them to lose sight of their own goals.
  • Sometimes it takes an entrepreneur to come in and recognize the gap in the marketplace in order for it to be fixed, or change.
  • The pressure to constantly renew and refresh a product line is never going to go away.
  • What makes you different makes you marketable.
  • TRY NEW THINGS! It could really help your business.
  • Be a cat in a dogfight. Be totally different than everybody else.
  • If you’re not improving your business every day, you are falling behind.

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