THE PILOT WARRIOR
The world of business is more competitive than it has ever been. As we know, it is one thing to do your business well, but a completely different thing to stand out and compete against all your other competitors in our own specific industry. It’s time to see opportunities in what may be viewed as a “challenging industry,” and begin standing out.
Len Sherman joins us today to discuss staying ahead in the marketplace, and what way of thinking it takes to be successful in your field. Lee is an executive in residence and adjunct professor at Columbia Business School, with over 40 years of experience in the business and teaching industry. Lee currently teaches in the MBA, where he has received the Dean’s Award. Prior to his educational experiences, he was an employee at Accenture, and served as a board member for five technology-based start ups. Lee is the author of his current book, “If You’re in a Dogfight, Think Like a Cat.”
THE PILOT WARRIOR
“If you’re in a dogfight, become a cat!” -Len Sherman
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In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.