Want to rock your world and get the creative juices flowing? Read “Youtility: Why Smart Marketing Is About Help Not Hype”. It rocked mine! This is one of the best marketing concepts I’ve come across in a long time that can completely amplify your business. “Youtility” is about being USEFUL online. Not just present; but truly useful in creative, unimaginable ways. Helping others will reward you with top of the mind brand awareness. What Jay Baer has created here is more than a business book. In “Youtility” he’s creating a movement. If you want your business to excel in the future, jump on board.
Jay Baer says that the difference between helping and selling is just two letters. But those two letters are critically important to the success of your business in the age of information overload. The fact is we are all overloaded with a never ending amount of choices. The key is having a strategy to be found that is truly helpful to your ideal client.
I’m super excited for you to hear this podcast because it is chock full of usable information you can apply right away. And if you’re anything like me, you’ll get totally jazzed abut the endless marketing possibilities.
Jay is all about helping people fundamentally rethink their approach to marketing, particularly digital marketing to increase sales, customer loyalty and advocacy.
Jay’s book– “Youtility:
Be sure to check out Creative Warriors Offers Page where you can get Jay’s “Reality Check: Crushing the 11 Big Myths About Social Media” as well as the free gifts from previous guests.Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.