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WARRIOR of Persuasion and Negotiation


Do you consider yourself, your brand or your company to be a prestige brand? Are you or do you hope to be catering to the higher-end of your market? Being a prestige brand takes a lot more today than just throwing a higher price on it. In this episode, we’re going to explore the nuances of what it means to be a prestige brand today.

JP Kühlwein is a proven business leader, recognized strategy expert, and global brand builder. He has a 20+ year track record of successfully creating, re-staging and growing brands and their organizations around the world.  The co-founder of Ueber-Brands Consulting.

JP is also the co-author along with Wolf Schaefer of the bestselling book “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which is quickly becoming a marketers reference book.  It analyses the success drivers behind some one hundred premium brands. 

JP advocates putting ‘myth back into marketing’ to ‘seduce rather than sell’ for a brand to be esteemed beyond size, price or performance. JP is regularly involved in public speaking and teaching, and he and Wolf’s blog and podcast ‘Ueber-Brands’ are sought-after by brand builders and marketing leaders around the world.

WARRIOR of Persuasion and Negotiation

“Creating value is not the opposite of having values.”
-JP Kühlwein

Highlights –

  • Key elements of a prestige brand that matter today
  • Un-selling your brand(fascinating)
  • Getting to the root of customer value
  • Building a community that is exclusive and inclusive
  • Developing real fans that are connected

Resources –

  • Zoho Books
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  • Grammarly
    Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own private editor 24/7!
  • Free Webinar
    I’ll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register here or text warrior to number 33444 to register and unleash your creative thinking to propel your business forward.

Guest Contact –

Mentions –

Gifts –

Are YOU a Creative Warrior? Find out and take the Creative Warrior Assessment for FREE ($10 Value).

Check out Creative Warriors Gifts Page where you can get free gifts from previous guests.

Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”