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WARRIOR of Curiosity

There’s branding, and then there’s branding with a twist! Find out how to get your brand to stand out in a competitive market. Take off your brand blinders and leave “me too” marketing behind. Today’s episode is full of tremendous insight and is followed by a fantastic opportunity by a truly gifted brand expert.

Julie Cottineau honed her branding chops at a series of high-level client and agency positions including Richard Branson’s Virgin Management, Grey Global and Interbrand. She is the founder and CEO of BrandTwist brand consultancy and the dean and creator of Brand School by BrandTwist a unique and actionable online branding class for entrepreneurs, small businesses, and non-profits.

Her own life has been full of magical TWISTS that have led her to reside in Westchester NY with her husband and two wonderful children. She is the author the best-selling book Twist: How Fresh Perspectives Build Breakthrough Brands and is a highly rated keynote speaker and a global authority on impactful and effective branding.

WARRIOR of Curiosity

“The number one competitor for our businesses is apathy.”
-Julie Cottineau

Highlights –

• Your brand is your business
• Taking off your brand Blinders
• 3 Pillars to create lasting impact
• Leveraging industries outside your category
• The importance of a Brand Audit

Resources –

• Zoho Invoice
  Zoho Invoice helps small businesses and freelancers stay on top of getting paid fast. While you can never get rid of invoicing, you can do it faster, have it all organized in one place with Zoho online invoicing software. It is easy to use, saves you plenty of time doing less data entry and reduce invoicing errors. Visit zohoinvoice.com/warriors and for hassle-free invoicing. Sign up and get 3 months of free, unlimited access to all Zoho Invoice features.
• Inspyr Socks
  What keeps you going as an entrepreneur? Inspiration. One of my favorite ways to stayed inspired is with Inspyr socks. A constant reminder to stay empowered with a belief that anything is possible— where the message is purposely knitted into the back of the sock for others to read and get inspires as well. They’re also excellent gifts! Check them out at inspyrsocks.com. Use Code Warrior to receive 10% off every order.
• Grammarly
  Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7!
• Free Webinar
  I’ll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register here or text warrior to number 33444 to unleash your creative thinking to propel your business forward.

Guest Contact –

• Julie’s Website, Julie on Twitter, Facebook, and LinkedIn
• Julie’s books:
  • Twist: How Fresh Perspectives Build Breakthrough Brands
  • Get your Free Brand Health Check Today!

Mentions –

• “Screw It Lets Do It.” Richard Branson
• Virgin Atlantic 

Gifts –

Are YOU a Creative Warrior? Find out and take the Creative Warrior Assessment for FREE (normally $10).

As a special offer to our listeners, Julie will provide a free Brand Health Check. This Brand Health Check is a 60-minute strategy session over the phone or Skype where Julie will review your current branding materials and challenges and provide strategic advice on how to create a Brand TWIST – your unique personal and professional brand message. This is a $350 value, offered as a free gift to qualified applicants from the Creative Warriors Community. Check out Creative Warriors Gifts Page where you can grab Julie’s offer as well as check out the free gifts from previous guests.

Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”