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Self-Reflection WARRIOR


Often when we think about branding, we think about image most of all. Branding is so much more than that. Excellent branding is a system of consciously delivered strategies. It’s practically your business model, representing who you are, who you want to attract and the direction of your business. So much more than the image! Today we’re discussing a Brand Mapping Strategy with 7-specific elements you want in your business and personal brand.

Karen is president of Sterling Marketing Group, a branding, and marketing firm helping CEO’s, executives and entrepreneurs develop stronger personal, business and team brands. She also expresses herself as an author, speaker, painter, photographer, and actor. Karen has been interviewed for her advice on The Today Show, CNN, CNBC and Oprah.

A few of her clients include AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn, Twitter, and she has spoken at a wide variety of groups including the Young Presidents’ Organization, American Management Association, and Direct Marketing Association. Karen is most inspired by people, businesses, and organizations that are doing something because it’s their gift or way to make a contribution.

Self-Reflection WARRIOR

“Your job is to get people to understand who you are and make a choice, regardless of the outcome.”
-Karen Leland

Highlights –

  • 7-elements of brand mapping
  • Key to Marketing Success today
  • Branding system defined
  • Embracing your challenges and gifts

Resources –

  • Grammarly
    Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own private editor 24/7!
  • Audible Trials
    Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book.
  • Free Webinar
    I’ll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register here or text warrior to number 33444 to register and unleash your creative thinking to propel your business forward.

Guest Contact –

Mentions –

Gifts –

Karen is generously offering us a workbook and audio called Making Time for Marketing: Time Management habits of top marketers. Check out Creative Warriors Gifts Page where you can grab Karen’s offer as well as check out the free gifts from previous guests.

Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.

Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”