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So many businesses today stress one thing: customer acquisition. As important as this may seem, studies have shown that 20-70% customers stop doing business with a company in the first 100 days. Then what? Ultimately, customer retention is what will make you more sales in the long run. When you keep your customers happy, they will become your best sales team.

So how do you work on customer retention? The first step is to understand that, no matter what your industry is, you are dealing with humans. Take into account the human brain. Consider their emotions. Look for where they need support, and what you can do to really show you care about they position they are in. What would you want if you were in their shoes?

On this episode of Creative Warriors, we are joined by Joey Coleman. Joey helps companies keep their customers.  He’s an award-winning speaker and works with organizations around the world ranging from small startups to major brands such as Deloitte, Hyatt Hotels, Zappos, and Whirlpool. His First 100 Days methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits. In his upcoming book, Never Lose a Customer Again, he shares strategies and tactics for turning one-time purchasers into lifelong customers.

Download this episode this episode today to hear how you can keep your customers and turn them into your largest sales force by simply giving them a piece of your heart.


“Serve emotional needs with nearly telepathic accuracy.” – Joey Coleman

My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available!

Highlights –

  • Life is so much easier if you’re nice.
  • You have to account for the human brain and how emotions work.
  • Most companies reward acquisition over retention.
  • You have to believe what you have is valuable.
  • Think about your requests as thought you are doing others favors.
  • Be sure to follow up and check in with all of your customers.
  • Your quality of work still has to be exceptional.
  • No matter what you do you’re in an H2H (Human to Human) business.
  • Celebrate the success your clients achieve with your services.
  • Retention can lead to more acquisition.

Guest Contact –


Resources –

  • 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We’ve been handed a whole bunch of malarky about who we are and how business works that simply doesn’t work for us. It’s time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track.
  • Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You’ll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business.
  • Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”