WARRIOR OF GRACE
Pricing for creative services has always been a difficult topic. As creative entrepreneurs, we often feel embarrassed about charging a high amount for our work. We’ll set rate based on time spent or put a fixed package rate up on our website. As a result, we often undervalue our services.
The prices you set shouldn’t be based on the cost of the input or the market value of the deliverables. They should be based on the value that you’re adding to the client and also the risk that you’re taking on. At the end of the day, value comes down to a feeling and what people are willing to pay for that feeling.
Services are either a productized business (pursuing scale) or a customized services business (pursuing quality). If you’re not a productized business, you need to stop pricing yourself as such. You can reserve the right to charge different clients based on how they value your business. Bring the same creativity you use in your work to your business model.
To dive deeper into this concept, I’ve brought on an expert who knows all about the art of pricing: Blair Enns. Blair’s sales training program for creative professionals, Win Without Pitching, seeks to change the way creative services are bought and sold in the world. Blair wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond The Billable Hour.
Download this episode today to learn to price your creative services based on value to the client and risk involved instead of a fixed rate.
WARRIOR OF GRACE
“In life, all profit comes from risk.” -Blair Enns
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In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.