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It’s more important than ever to have a clear and compelling brand. You, lucky warriors, get to spend time today with one of my favorite people who I believe is doing some of the most important work the business world has seen. You must be fascinating to stand out. In this episode, we’re going to learn why you must be fascinating to your potential customers.

Sally Hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. One of the “Top 10 Brand Gurus in the World” in 2015, she went on to measure 700,000 consumers with the science of fascination.

Sally appears in media such as the “TODAY” show and “LIVE with Kelly and Michael.” She has been featured as one of the top five speakers in the U.S. Hundreds of corporations, and small businesses use the Fascinate system, including Twitter, IBM, and Porsche, as well as universities such as NYU.

Her previous book, How the World Sees You, is a New York Times and Wall Street Journal bestseller. And just seven days ago her latest book, Fascinate became her 2nd NY Times best-seller in two years


“The world is not changed by people who sort of care. The world is changed by people who passionately, irrationally care!”
-Sally Hogshead

Highlights –

  • Being more of who you are
  • Finding your care-crazy zone
  • What makes you unique?
  • Key advantage of a Creative Warrior

Resources –

  • Free Webinar: I’ll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register here or text warrior to number 33444 to register and unleash your creative thinking to propel your business forward.
  • Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own private editor 24/7!
  • Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book.

Guest Contact –

Mentions –

  • “You don’t have to change who you are; you have to become more of who you already are.” Dad
  • Fitbit

Gifts –

Are YOU a Creative Warrior? Find out and take the Creative Warrior Assessment for FREE (normally $10).

Check out Creative Warriors Gifts Page where you can grab free gifts from previous guests.

Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”