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As people we all want two things: Joy and Money. It’s been a stereotype that we have to choose between one or the other. How many times have you seen the cliche of a starving artist on the verge of eviction every month or the businessman who hates his life but has a garage full of Ferraris? The truth is we can have our cake and eat it too. Especially as a Creative Warrior.

Creatives spend their times mastering skills, and as a result you should be charging premium rates for it. On the other hand, running a business can come with its challenges, and things we may dread. Luckily there are things we can do to make sure there is joy in our work literally every day. You may need to take some tasks and delegate them to others. Other times you may need to change your perspective in order to find the joy in the tedious.

On this episode of Creative Warriors, we are joined by Lauren Fritsch. Lauren Fritsch is a speaker, entrepreneur, artist, and mom. Her mental model, the Joy|Money Matrix, is a simple tool that empowers creative entrepreneurs to make strategic decisions to prioritize joy and improve revenue simultaneously. She calls the movement the Joy Imperative.

Lauren has been an entrepreneur since the age of 23. For most of her career, she ran TCC Consulting Group, a boutique firm that focused on the specific sales and leadership needs of mid-market businesses in the United States. Lauren has created a Joy Money Matrix to discover ways to improve your productivity and earning power.

Download this episode today to learn more ways you can bring joy to your business.


“You have permission to prioritize the dream of being.” – Lauren Fritsch

My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available!

Highlights –

  • Start by changing one thing at a time.
  • We all want more joy and more money.
  • Both money and joy are what sustain us.
  • Many entrepreneurs de-emphasize the importance of joy.
  • Most of our best ideas come when we are zoning out.
  • Give yourself permission to be and do.
  • It’s important to consider both ROI and ROE (Return On Enjoyment).
  • Consider what you can do to bring joy to the things you don’t enjoy in your business.

Guest Contact –


Resources –

  • 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We’ve been handed a whole bunch of malarky about who we are and how business works that simply doesn’t work for us. It’s time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track.
  • Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You’ll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business.
  • Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”