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Every business needs consumers. They are what use our productive, and ultimately decide if they are coming back. What we really need to focus on are superconsumers. Superconsumers are the people who are always at opening weekend every time a new Disney, Marvel, or Star Wars movie comes out. They are the ones constantly buying canned nacho cheese. They are something we look at as an anomaly, and we tend to ignore them.

In truth we all are superconsumers of something. We shouldn’t be glancing over them, we should analyze them. See what makes them tick, and why they keep coming back to the products they do. If you can get superconsumers behind your product, they will spread the word for you.

On this episode of the Creative Warriors podcast we are joined by Eddie Yoon, author of the fantastic book, Superconsumers. Download this episode today to learn how to spot a superconsumer, and what you can do to help turn them on to your brand and products.


“Behavior today is not predictive of behavior tomorrow.” -Eddie Yoon

Highlights –

  • Support the environment that creates your epiphany moments.
  • Look for more superconsumers in your business.
  • Superconsumers aren’t born that way, they evolve into that.
  • Create an emotional imprint.
  • People want to buy things that are equivalent of a life hack.
  • Origin stories help create superconsumers.
  • Traditional business advice goes against being generous.
  • Sometimes your product doesn’t have to be the star, it can be an addition to other products.
  • Let superconsumers be the ones to convert others to your product.

Guest Contact –

Resources –

  • 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We’ve been handed a whole bunch of malarky about who we are and how business works that simply doesn’t work for us. It’s time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track.
  • Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You’ll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business.
  • Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”