Building a brand is all encompassing. It includes your product or service and also includes your brand image, why you do what you do, knowing who you serve and so much more. You will never look at branding and positioning the same way after you listen to the episode. (more…)
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.