The global coronavirus pandemic has almost everyone nervous. Maybe even more so those of us in our Creative Warriors community who are afraid of the impact this will have on their business. But there is another side. It is possible to use this time to thrive. This is not my first rodeo in the world-changing events arena. I’ve been through 911, the Great Recession and now this. I have some practical advice for you that I hope you’ll take to heart. Advice that is meant for the unique experience of being a Creative Warrior.
Business owners often fear that price and what they charge for their services and products is going to deter customers. Well, guess what? It should! The impression you create as to approximately what your price range is has a lot to do with attracting your ideal customers and keeping the customers that are going to waste your time away. Find out what stops people from buying and how pricing can help you attract your ideal customers.
Common business advice is to work ON your business more than IN it. Great advice for making sure you don’t get caught up in daily tasks. However, better advice is to work OUTSIDE your business more than ON it. The best thing you can do for your business is to take a look at your business from a different perspective. Especially from the perspective of a consultant from outside your industry and from the perspective of your ideal customers to understand what they need to see, hear and feel to choose your business.
The process of gaining clarity seems like a never-ending process. But an essential one. We need to constantly learn how to say what needs to be said in our marketing and brand message in a more compelling and concise way. In this episode, I explain the difference between your core message and brand message and the journey of clarity.
As the famous quote by Maya Angelou states, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Never is this more important than in your brand message and customer experience. Find out the importance of how you make people feel in every stage of your business.
There are two episodes coming up where I speak to experts about setting up your work environment to inspire creativity, innovation and productivity. In this episode, I add to that conversation a couple tips about considering your health and well-being in your work environment. Equally if not more important in my opinion. Although it’s not an either/or. It’s all integrated–creativity, productivity, health, well-being. I hope you can apply my suggestions for your optimal life.
There are many unique challenges to being an entrepreneur. The fact is that there’s a fine line, or no line, between ourselves and our business. Therefore, our mindsets can easily get in our way. We are constantly learning new strategies in business and can’t possibly find the time to keep up. We end up running all over the place trying to improve ourselves and apply more action in our businesses. What we need is a healthy, thriving entrepreneur ecosystem.
Social media has diluted what engagement means. In the real world, engagement means creating real relationships. Not just capturing a “like” or a comment on a post. Engagement means to gain someone’s full attention and create a dialogue, a conversation and a relationship. What are you doing in your business to create real engagement with your customers? Listen in to see how important this is and how engagement is next level customer service. (more…)
The world around us and our customers are changing all the time. Paying close attention to these changes can make the difference as to whether your business stays relevant or not. Have you ever seen a business close and wonder, “how could they have not seen this coming?” Make your business future proof by learning to pay attention. (more…)
In big ways and in little ways, our worlds often get rocked. Especially as Creative Warriors. It can be something like losing a client, something not working or a sudden change. My world was rocked in a big way recently with the sudden death of my 59-year-old brother just before Christmas. But what I want to share is how you can handle the situation when your world gets rocked, whether it’s in a big way or not. I think there’s something for us all to learn here. (more…)