Tag: what makes customers buy

Profit of Truth WARRIOR

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Being a small business owner is double the work. We have to develop as an individual and business while gaining a clear understanding of what our customers value. Joined by a behavioral researcher and strategist Dan Gregory, we dig into how to get out of our way to gain an understanding of how to inspire people to go from a prospect to customer. (more…)

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There is nothing admirable about being the best kept secret and having minimal impact because your message isn’t getting through to your ideal client according to Sean D’Souza. (more…)


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Today is the age of influence! Anyone with the will can build a brand, effect change and make a difference. In many ways it the height of creativity. You can use todays technology and your skills in ways that are limited only by your imagination. Big statements and our guest, Ted Rubin believes that our ability to engage with our customers and building relationships has never been easier and creates a return on relationships. (more…)