Since 2008, “social media” as we knew it has changed and continues to morph into something much more than a form of entertainment or a way of doing business. It has given all of us the ability to connect on an intimate level that is so revolutionary that it has the ability to shift entire cultures and force individual transparency at a moments notice.
Not unlike a village, the internet has the ability to build relationships, offer purpose and enable like-minded people a place to gather and share. Ted Coiné, the co-author of “A World Gone Social”, believes that “profits as a direct result of putting people first” is a more human way to do business.
Ted is the co-founder of Switch and Shift. He is a noted blogger and speaker who was recently named a Forbes Top 10 Social Media Power Influencer.
During or call we chat about how nimble and collaborative businesses will outlive their Industrial Age counterparts. Why in this new business climate, companies that change are not destined for extinction and how Social Media can ensure sustainability.
I particularly enjoyed the excellent “Robin Hood Syndrome” examples and how companies like Panera Bread received great benefit because one person did the right thing on so many levels.
Ted is generously offering the first chapter of “A World Gone Social” . Check out Creative Warriors Offers Page where you can grab Ted’s offer as well as check out the free gifts from previous guests.Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.