WARRIOR OF CREATIVITY
Businesses need to pay close attention to how society is changing. Due to technology, things are moving at a faster rate than ever. Customers previously had to choose between convenience and lesser quality or less convenience and higher quality. Now, they expect both. If your business is not able to adapt to current demands, it won’t survive. Today’s customers expect great customer service, speed, and a good price all at the same time. Your business isn’t just being compared to other small business, it’s being held to the standards of bigger businesses like Amazon. You need to ask yourself, “How easy am I to do business with?”
The convenience you create could be the greatest gift you give to your customers. You’re giving them time back in their life to put where it matters most: relationships. Adding elements like delivery, technology, and self-service creates a win/win situation: more convenience for the customer and less overhead for you.
To dive deeper into this concept, I’ve brought on an expert who knows all about the business of convenience: Shep Hyken. Shep is a leader in customer service and is the Chief Amazement Officer of Shepard Presentations. He’s a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame. Shep’s most recent book is called The Convenience Revolution.
Download this episode today to learn the six ways you can make your business more convenient.
WARRIOR OF CREATIVITY
“Analyze every touch point in the customer experience.” -Shep Hyken
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In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.