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There is an interesting thing that happens when it comes to labeling people with their “potential”. Some people think they are reaching their full potential, but if you’re like me you feel like you’re not there yet. When we say someone has a lot of potential that can cause them to stop in their tracks, and think they are already enough. Some people feel like if they make a change in life they’ll lose their potential and be starting over. Others feel like they need to do everything they can to fully reach their potential – yet it’s always just out of reach.

To be honest, your mindset means more than your potential. If you are happy with where you are, it doesn’t matter. If you are always striving, learning, and trying to grow in any direction you can – that’s how you unlock your potential. The key is to always learn. Keep growing in one direction or another, because you never know where your potential will end up.

This week we are joined by Thom Singer, who has spent a lot of time studying the results of labeling and unlocking people’s potential. Thom has authored twelve books on the power of business relationships, sales, networking, presentation skills and entrepreneurship, and regularly speaks to corporate, law firm and convention audiences. As the host of the popular “Cool Things Entrepreneurs Do” podcast, Thom interviews business leaders, entrepreneurs, solopreneurs, and others who possess an extra dose of the entrepreneurial spirit.

Thom earned the prestigious Certified Speaking Professional (CSP) designation in 2014. The Certified Speaking Professional designation, is the speaking industry’s international measure of professional platform skill. Today Thom is here to share with us what he’s learned about potential, and the secrets of achieving it.

Download this episode today to learn about the mindset you need to reach your full potential.


Human beings are ever changing souls.” -Thom Singer 

My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available!

Highlights –

  • If you forgive more than you get angry, more doors will open up.
  • Most people don’t achieve their potential because of either plan, purpose, or people.
  • 30% of people feel they are reaching their full potential.
  • Mindset plays a huge roll in reaching full potential.
  • Always continue to learn and soak up knowledge.
  • You have to do the work every day.
  • People do business with people they know, they like, and they trust.
  • There’s a difference between knowing someone and knowing about someone.

Guest Contact –


Resources –

  • 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We’ve been handed a whole bunch of malarky about who we are and how business works that simply doesn’t work for us. It’s time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track.
  • Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You’ll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business.
  • Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you “get” them.