Has social media ruined the meaning of engagement? Actually, social media is just the base camp for the type of engagement that is currently available to us. There is nothing wrong with getting ‘likes’ but humans are desperate for more. What do we do with these ‘likes.’ How do we build from there? Whether it’s taking care of employees or courting customers, it’s time we start striving for a higher level of connection.
You’ve heard me say it before– in today’s world the businesses that are the most successful are the ones who consider seeing people as more valuable than serving them. The more personalized the approach, the deeper the engagement. We have the access and technology to deepen engagement, now we need to learn how to use the tools rather than let the tools use us.
To dive deeper into fostering impactful engagement with both customers and employees, I’ve brought on best-selling author and marketing strategist Amanda Slavin.
As Founder & CEO of CatalystCreativ, Amanda has counseled global, national, and local organizations in planning for and achieving their branding goals. Through projects with Coca Cola, The Raiders, Google, WeWork, NPR, The Nature Conservancy, and the New York City Ballet, Amanda was featured as a Forbes 30 Under 30 honoree in Advertising and Marketing. She’s spoken at SXSW, TED, Summit Series, and INBOUND about how The Seventh Level Engagement Framework is the future of meaningful, personal connections.
To unlock your seventh level of engagement, download this episode now.
THE WARRIOR OF RESILIENCE
“Create a pathway for people to stay committed.” -Amanda Slavin
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In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.