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Has social media ruined the meaning of engagement? Actually, social media is just the base camp for the type of engagement that is currently available to us. There is nothing wrong with getting ‘likes’ but humans are desperate for more. What do we do with these ‘likes.’ How do we build from there? Whether it’s taking care of employees or courting customers, it’s time we start striving for a higher level of connection.

You’ve heard me say it before– in today’s world the businesses that are the most successful are the ones who consider seeing people as more valuable than serving them. The more personalized the approach, the deeper the engagement. We have the access and technology to deepen engagement, now we need to learn how to use the tools rather than let the tools use us. 

To dive deeper into fostering impactful engagement with both customers and employees, I’ve brought on best-selling author and marketing strategist Amanda Slavin. 

As Founder & CEO of CatalystCreativ, Amanda has counseled global, national, and local organizations in planning for and achieving their branding goals. Through projects with Coca Cola, The Raiders, Google, WeWork, NPR, The Nature Conservancy, and the New York City Ballet, Amanda was featured as a Forbes 30 Under 30 honoree in Advertising and Marketing. She’s spoken at SXSW, TED, Summit Series, and INBOUND about how The Seventh Level Engagement Framework is the future of meaningful, personal connections.

To unlock your seventh level of engagement, download this episode now.


“Create a pathway for people to stay committed.” -Amanda Slavin

Highlights –

    • Social Media has muddled the meaning of engagement. It has impacted our understanding of who we really are as people. 
    • Engagement is the antidote to apathy.
    • Companies can really inspire, they just need the right tools and infrastructure to do so. 
    • Employees should be viewed as internal customers and treated the same way external customers. 
    • The Seventh Level statement will serve as your starting point and personal north star. 
    • The biggest problem in branding is the disconnect between what they think they are saying and how they are really being seen. 
    • Once the Seventh Level of engagement is reached, it is important to really take care of customers beyond a loyalty program. How can this engagement be the most personal?

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Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”