Most entrepreneurs understand how important it is to have a clear purpose. Unfortunately for many, “purpose” has become more of a marketing tool and has lost its authenticity. There are plenty of brands, however, that have been able to keep their purpose clear, instilling pride from their consumers, and, as a result, have a competitive advantage to those that don’t.
It’s important to understand the different ways having a purpose can drive a brand beyond being a marketing scheme. Consumers want to do business with companies that align with their personal values. There is nothing wrong with making a profit. The profit’s purpose is to help deliver the brand’s purpose in all facets of business.
To dig into this idea further, I’ve brought on author, consultant, and professional speaker, Jeff Fromm. Jeff has keynoted more than 500 events all over the world and helps his consulting clients – including Amazon, Dairy Queen, Wingstop, and Gallo — on leveraging consumer trends, technology and innovation. He is the co-author of three youth marketing books, dozens of research reports, and hundreds of Forbes columns.
To learn how to navigate your brand’s purpose and build a competitive advantage, download this episode now.
THE WARRIOR OF RESTRAINT
“If it’s passionate for you and adjacent to the business, then it’s a great fit.” – Jeff Fromm
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In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.