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If you were to pick one word to represent your authentic self, what would it be? What does your story add to your competitive advantage in the world of entrepreneurship? Evan Carmichael joins us today to discuss the art of finding your one word, and the powerful advantages behind knowing your word.

Evan Carmichael is the author of “Your One Word: the Powerful Secret to Creating a Business and Life that Matter.” Evan has had a variety of jobs over the last 20 years, from building and selling a biotech software company, to now being the founder and owner of EvanCarmichael.com, a popular website for entrepreneurs!  


“Your one word and core value is a constant in your life.” -Evan Carmichael

Highlights –

  • Your competitive advantage as an entrepreneur is recognizing your authentic story and self.
  • What makes you different, makes you marketable.
  • Once you figure out what your one word is, it will begin to feel more and more right over time.
  • Your one word and core value is a constant in your life. These will always be important to you.
  • If your word doesn’t come immediately, that’s okay! It can take awhile to find what word really feels right for you.
  • In order to find your word, it is highly encouraged to ask yourself what makes you happy.
  • Write down a list of your goals in order to have a clear vision of the future.
  • Book some “you time” to ask yourself the questions: “is this who I am and who I always will be?”
  • Your one word is so meaningful, that it could become the culture of your business.

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Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”