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THE HOURGLASS WARRIOR   

I love discovering new ways of thinking, especially if it means finding creative ways to view my business from a different angle. When things are going well it can be difficult to see the things that might be holding your business back. The question then becomes: what can we do to see our business with fresh eyes?  

Every once in awhile brands should do an internal health check. Not only to clear out what is not working, but also to find new ways of connecting with more clients. As my guests and I often say here on Creative Warriors, business is about human connection and not just the product. But sometimes it takes a bit of thinking outside of the box, or “thinking wildly,” to find the right answers. 

To dive deeper into thinking I’ve brought on author and a founding partner of The Clearing, Richard Buchanan. 

The Clearing was voted the UK’s best branding consultancy at The Drum’s Network Awards two years running. His work with brands including McLaren, Fitness First, Wimbledon and Ocado has won more than thirty industry awards, including D&AD and DBA Design Effectiveness. Richard’s book Wild Thinking provides readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.

Start thinking wildly about growing your business; download this episode now.

 THE HOURGLASS WARRIOR

We’re humans. We’re not machines.” -Richard Buchanan

Highlights –

    • The brands that work go straight to the heart of a human need and provide an emotional benefit. 
    • Businesses need to pay attention to societal needs as well.
    • Just because you’ve always done something, doesn’t mean it’s still valuable. Often, less is more.
    • We’re often too close to our own business to be objective. It’s imperative to refresh thinking. 
    • There are benefits to not being perfect. Being human is important.
    • It is important to be clear about what quality means within the context of your market. 
    • Finding the right collaborators can accelerate your business.

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Music by Jawn

 

Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”