Category: Marketing

SATORI WARRIOR    

In this world it is so important to do what you love. Finding your passion is what will lead you to a beautiful and fulfilling life. Following your passion means you’re waking up before your alarm goes off because you can’t wait to get started instead of hitting the snooze button five times.

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WARRIOR of Reciprocity

In this workshop-style episode, I’m going to ask you 4 questions that will help you align with your ideal customer. Not being aligned with your ideal customer is like trying to fit a square peg in a round hole. You will exhaust yourself and not get anywhere. Use this episode to help you discover exactly who you are meant to serve.  
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THE WARRIOR INSIDE    

When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.

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WARRIOR of Reciprocity

My primary interest in this episode was to talk about a pattern I’ve been seeing that I think is important to point out. One that may make or break businesses moving forward. But in looking at this pattern, I couldn’t help but notice the process of noticing patterns in the first place. Whether they exist on their own or we project what we want to see. In the end, it’s about noticing in the first place. 
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WARRIOR OF EMPATHY   

Most companies shy away from social media, because they are afraid of complaints. They are worried an online presence will give opportunity for their brand to be tarnished by trolls and people who just want to complain about things. However, social media is a great place to engage customers. Using these outlets gives your consumers a voice that they want heard.

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WARRIOR of Reciprocity

Why is it so hard to ask for what you need? Does it even occur to you to ask for help? And if it does, are you clear on what to ask for? Learning to ask and believing there is a world of support available for you are essential to your success. This episode is practical and also, hopefully, inspiring. In order to get what you want out of life, you have to learn to ask.
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WARRIOR OF GRATITUDE   

Every business needs consumers. They are what use our productive, and ultimately decide if they are coming back. What we really need to focus on are superconsumers. Superconsumers are the people who are always at opening weekend every time a new Disney, Marvel, or Star Wars movie comes out. They are the ones constantly buying canned nacho cheese. They are something we look at as an anomaly, and we tend to ignore them.

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WARRIOR of Reciprocity

When determining your prices or what you should charge for your services, you probably think about your time, material cost, and overhead. In this episode, I discuss a few costs to you that you deserve to be compensated for that you may not think of. Hidden costs that you must consider. Costs that take a toll on you and your life that should help you be more confident that you are worth so much more.
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WARRIOR OF LEVITY  

If someone you knew and loved messed up, would you call them an idiot? Would you tell them how stupid they are? Of course not. You’d tell them it was ok, and you’d support them to learn from their mistakes and move of. So why do we talk to ourselves that way?

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WARRIOR of Reciprocity

While hunkered down at a friend’s house last weekend to wait out massive Hurricane Irma to make landfall on my home in Miami Beach and all of the state of Florida, I had a lot of time to think. What occurred to me was the similarities between the experience of a hurricane and business. Things like how to manage fear, what it means to be prepared, and the importance of our time. It also proves that there’s something to be learned from everything.
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