Author: jeffrey-shaw

PERSONAL RESPONSIBILITY WARRIOR     

If you have two identical companies, selling identical products, with the same marketing strategies, chances are one of them will make it and the other won’t. Why is that? The power of words.

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WARRIOR of Reciprocity

At the end of my book LINGO, I offer 3 mindsets and 3 daily practices that will help you unblock yourself so that when you apply the strategies offered in the book, you don’t get in your own way. The first of these mindsets is asking yourself whether you truly believe there are forces working on your behalf. One of the ways forces work on our behalf is not providing us with what we think we are ready for. Which begs the question, “are you sure you’re ready for what you think you are ready for?” Have a listen….
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WARRIOR OF FAITH     

Fear is one of our biggest obstacles. It’s often times the thing that holds us back, especially as creatives. It’s easy to take the safe road in life, but when we go down that path we never get to challenge ourselves.

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WARRIOR OF VISION     

Sales is a fundamental aspect of all business. However, today when we think of sales the images that we conjure up aren’t usually too nice. We think of someone who is pushy or maybe even sleazy. How to be a good salesperson and what it takes to achieve success hasn’t changed over the last hundred years. Unfortunately, the way people try to get there has shifted in a more negative way.

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WARRIORS OF FOOD AND HUMOR     

Lessons in life come in various forms. Even through food! What you do when nobody’s watching says a lot about your character. That includes what you cook, and the way you cook it. If you really want to cook amazing dishes, you’ve got to be an optimistic person. Food is all about the energy that gets put into it, and the way it is prepared.

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WARRIOR OF WORDS    

When you’re in business all speaking is public speaking. The reality is that whether you realize it or not, every time you have an encounter with someone or a group you are stepping to the front of the room. To be an impactful business person you must master the art of speaking in every situation.

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WARRIOR of Reciprocity

Years of studying yoga taught me some interesting business lessons. There’s even a lesson in that for you. Always look for every opportunity to learn something about your business from a different perspective. This invites innovation and a different way of thinking. Sometimes the best differentiator in business is thinking differently. These are 5 valuable lessons you can gain quite a lot from. 
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SATORI WARRIOR    

In this world it is so important to do what you love. Finding your passion is what will lead you to a beautiful and fulfilling life. Following your passion means you’re waking up before your alarm goes off because you can’t wait to get started instead of hitting the snooze button five times.

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WARRIOR of Reciprocity

In this workshop-style episode, I’m going to ask you 4 questions that will help you align with your ideal customer. Not being aligned with your ideal customer is like trying to fit a square peg in a round hole. You will exhaust yourself and not get anywhere. Use this episode to help you discover exactly who you are meant to serve.  
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THE WARRIOR INSIDE    

When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.

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Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you “get” them.