Author: jeffrey-shaw

WARRIORS OF PAST EXPERIENCE & DETACHMENT        

Public speaking is people’s #1 greatest fear. But why are we so scared of it? Is it because we’re afraid to be judged by others or is it because we aren’t passionate about the ideas we’re speaking about? When you get in front of an audience and you’re actually passionate about the idea, the fear vanishes. Your desire to spread knowledge and awareness is felt by the audience, neutralizing the fear of judgement.

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WARRIOR of Reciprocity

One of the more important topics in my book, LINGO, is about customer experience (Chapter 9). It’s very important we think about customer service different than we used to. Simply put, we should consider not giving the experience we want our customers to have, but instead, pay more attention to the experience they WANT. Have a listen and get the latest insights about how to be sure your customers have an awesome customer experience.
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CLARITY WARRIOR        

The word “quiz” can conjure up images of stressful days in school, or gimmicky Buzzfeed posts your friends have shared. In reality, quizzes are one of the most powerful marketing tools you can use today. People don’t want to be one of a million, or even one in a million. They want to be THE one in a million. In order to do that, you need to really know them. You need to know their language, their habits, and what they really need.

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WARRIOR of Reciprocity

By traditional definition, lingo means to speak the jargon of a group or individual. It’s important as we continue to discuss lingo and the lessons taught in my book, LINGO, that you understand how I define it. I define lingo as understanding someone’s essence. Ironically, to speak someone’s lingo is more about the unspoken word. It’s creating the energetic connection that you get each other and are speaking the same language. Yes, the words and jargon are important. But only after you “get” them.
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BEN FRANKLIN WARRIOR        

Perception is everything in business. You want people to be able to look at you and your brand, and feel a connection. When a customer feels they know you, what you stand for, and even who you are on a personal level, they will want to be loyal to you. It’s often times scary for us to put ourselves out there. As business owners we want to hide behind our business name.

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WARRIOR of Reciprocity

When you think about your business as building a community and not just a business, it ups the game about how you think about the people who are going to provide for your business and your life. You will treat them as you would treat your friends and peers; as if you were going to meet each person face to face and make it a personal experience. I also provide some tips on how this can affect your email practices and how to create brand bonding.
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WARRIOR OF INDEPENDENCE        

We always hear the story of someone quitting their 9 to 5 job in the corporate world to become an entrepreneur.  What happens when an entrepreneur feels a need to shift? What about when they feel their mission is complete, and they want to move on to something else? There isn’t really a name for this entrepreneurial shift that happens. It’s something that many people hesitate about because they worry about their finances, or they worry it’s the wrong time.

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WARRIOR OF PEACE OF MIND        

There is an interesting thing that happens when it comes to labeling people with their “potential”. Some people think they are reaching their full potential, but if you’re like me you feel like you’re not there yet. When we say someone has a lot of potential that can cause them to stop in their tracks, and think they are already enough. Some people feel like if they make a change in life they’ll lose their potential and be starting over. Others feel like they need to do everything they can to fully reach their potential – yet it’s always just out of reach.

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WARRIOR of Reciprocity

I wrote LINGO to teach the 5-Step Secret Language Strategy to attract your ideal customers. What I realized afterward are all the other ways knowing your ideal customer’s secret language can affect your business in a positive way. For example, in this episode, I talk about how this in-depth understanding of your ideal customer can help you determine what services best serve them. That “speak” to them. 
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WARRIOR OF DISCIPLINE       

Being an entrepreneur can often feel like a life or death situation. You make feel awkward, uncomfortable and nervous. Believe it or not, these are all strengths. To stay on top you need to stay hungry. You need to feel worried your life will sink, because if you become complacent someone else will come along and take over the space. The most important thing to keep in mind is that you don’t have to be the first out of the gate. Just because you aren’t the first person to do something doesn’t mean you have any less of a chance of success.

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Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you “get” them.