Tag: business priorities

WARRIOR of Reciprocity

I wrote an article years ago called, When Your Purpose Is Out To Kill You. In the case of our guest, Paula Brown, a near-death experience helped her find her purpose. And then, as is often the case, when we find our purpose it can feel like it’s out to kill us. Metaphorically that is. Because of what we sacrifice. How hard it is to transition. That we can feel like we have no choice but to follow what’s in our hearts and the quest we’ve been handed. I think you will be able to relate to Paula’s experiences.
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WARRIOR of Reciprocity

Does it seem crazy to have a conversation with an addiction expert on a podcast about entrepreneurship? Let me ask you this. Have you ever felt like your reality was different than what people thought about you? Have you ever felt like an “imposter?” The truth of entrepreneurship is that the image of success and happiness we project isn’t always what’s going on behind the scenes. Not that different than what an addict and the people him or her are managing. Very compelling conversation.
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WARRIOR of Reciprocity

The inequality between men and women in the corporate world is well documented and often a topic of conversation. Rightfully so. But why is there a disparity between men and women in entrepreneurship? An area of life that both men and women should be in charge of their destiny. Did you know women often charge less than men for the same services? Cynthia and I tackle this very touchy subject, deciding that talking about it is the only way to bring about change. 
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WARRIOR of Reciprocity

Do you consider yourself to be a highly-sensitive person? I would think most Creative Warriors are highly-sensitive people. I know I certainly am. At least in that, I am easily moved to being emotional and I am highly-sensitive of people around me. This is an eye-opening conversation with Debbie Lynn. In the end, I think you’ll find this is not something to be changed but rather leveraged. But being highly-sensitive can have its challenges and we discuss how you can live more peacefully.
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WARRIOR of Reciprocity

Usually when we look at happiness, we wonder why we are not happy or as happy as we’d like to be. Well, what about the opposite? What about wondering why you feel happy and how there are plenty of reasons why you shouldn’t be happy? That got me curious as to what the root of happiness is. What is it that prevails, that lies beneath the challenges and circumstances, that enables us to still feel happy? I’ve come up with things. For now anyway. I suspect this will be a constant exploration.
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WARRIOR of Reciprocity

The video for my TEDx talk at TEDxLincolnSquare came out last week. Along with messages of congratulations, many people have asked about how they too, can get the opportunity to speak at a TEDx event. In this episode, I not only offer some practical tips about what I learned from applying 13 times and crafting the talk, but also the wild story behind my talk. Buckle up! This is a brutally honest story about my journey to TEDx which will hopefully help you make your TEDx dream come true.
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WARRIOR of Reciprocity

It’s one thing to say “no” to what you don’t want to do anyway. It’s quite another thing to say “no” to things that you do want to do. Why would you? To make space for what you REALLY want to do. Now that’s commitment! Find out about the benefits of saying “no” and how making space doesn’t have to mean you’re forcing yourself to choose a niche.
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WARRIOR of Reciprocity

Do you know how it’s difficult to develop an elevator phrase or a 2-minute pitch? How hard it is to get your point across and say all that you want to say in a short period of time? Now imagine when it comes to getting the attention of a prospective customer or client in a noisy marketing world, you have 9 seconds or less to get their attention. That’s the challenge with branding. That’s why branding is a 9-second pitch. 
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WARRIOR of Reciprocity

What’s the fastest way to grow your business and be profitable? Should I tell you or make you listen to the episode? Hmm…..alright, I’ll tell you. It’s to only work with your ideal customers. Does that sound obvious? Then why do so many businesses accept whatever business comes along and never get ahead? You’ll have to listen to the episode to understand how working with your ideal customers is your #1 growth strategy and especially to hear what NOT to do.  
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WARRIOR of Reciprocity

Customer retention is one of the most important metrics for any business to follow. In this episode, I share my thoughts and practices about how to create amazing customer retention to prepare you to learn the strategy to do so from the guest on our next episode, Joey Coleman. Customer retention is a strategy, not a “nice to have.” For every customer that you retain, you make doing business easier and easier, year after year. 
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