Tag: marketing
WARRIOR of Reciprocity
In this special Memorial Day episode, a day when we honor the armed forces in the U.S., I wanted to suggest that we honor our past as well. So often as we move through life, transitioning from one thing to another, we close the door on the past instead of integrating our past into the future. Instead of closing doors, I suggest every door be left open a crack so that in the words of singer/songwriter Leonard Cohen, “There is a crack in everything. That’s how the light gets in.”
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WARRIOR of Reciprocity
We always seem to be encouraged to find our authenticity, our purpose, and our why on our own. Like it’s solely our work to do. I explore and encourage the idea that maybe it’s not our work to do in isolation. That in fact, perhaps we really find ourselves in the interplay of others. While we have an inclination of our “possible selves,” it is aligning with where we belong that really brings our the most of what we’re capable of being. That’s the paradox. Do we bring our authenticity to others or do others bring out the authenticity in us?
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WARRIOR of Reciprocity
When your marketing isn’t working and getting you the results you want, I want you to consider what I call the 3 M’s–money, market, and message. It’s usually one of these three reasons why your offer isn’t getting a response. Most of the time it’s the message. I go through each of the 3 M’s in detail for you. I even keep a post-it note on my computer that says “3 M’s” to remind me to consider these three reasons when my marketing isn’t working.
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WARRIOR of Reciprocity
One of my biggest pet peeves is hearing people being told they’re too much. Or people believing they’re too much because they’ve heard it their whole life. It seems to be very typical for us creative thinkers, groundbreakers, and trail blazers. Instead of letting others try to limit us, it’s time we embrace it!
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WARRIOR of Reciprocity
As I’m writing my upcoming book, LINGO, I know I need to answer for you the very important question, “Why this book now?” What’s makes this book relevant NOW? What do you need to know that’s going to help you take your business into the future? In this Talking Stick, I share 4 differences between what got us here and what will get us to where we want to go in our businesses. With an important question for you at the end.
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WARRIOR of Reciprocity
Just like a treasured family recipe, your special sauce is a combination of ingredients. I go over them one at a time so you can consider each ingredient and what makes your special sauce. This can become a real “selling” point for yourself. What you’re uniquely qualified for. As I say in the podcast, “You have to own it to give it away.”
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WARRIOR of Reciprocity
I’ve been noticing a lot of talk about blocking these days. Blocking the news so they don’t have to deal with it, blocking themselves from social media so as not to waste time, even blocking friends. It got me thinking how this is sort of a scarcity mindset. Blocking certainly isn’t going to get you what you want. So in this episode, I talk about unblocking yourself. Let’s look at several things that block you so that you can unblock yourself and get what you want.
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WARRIOR of Reciprocity
In my years coaching Creative Warriors, the thing that I’ve observed that stands in the way from where you are and where you want to go is owning your gift. I mean really OWNING what it is that you are good at and what makes you different. And because what makes you different makes you marketable, owning your gift leads to a successful business. Having a successful business allows you to give more of what you’re good at and who you are. Do you see the positive cycle here? Along the path of owning your gift, you will encounter four phases. In this podcast, I go over the four phases of owning your gift so that you know what to expect and what support you’ll need. Where are you at?
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WARRIOR of Reciprocity
Are you proud of yourself? Is there someone in your life you long to hear those four words from? “I’m proud of you.” I share a very personal story and the inspiration behind my social media campaign #ImProudOfYouDay, which is April 4th. And when it comes to being proud, nothing is more important than YOU granting yourself permission to be proud of yourself. Who are you waiting to get permission from? Some inspiring words as to why you should stop waiting and just do it! Be yourself! Live fully! There’s no more time to wait. Grant yourself permission to be your unique self and BE PROUD!
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WARRIOR of Reciprocity
To be truly innovative, you have to be quick on your feet and not wait too long. Fear of change and failure can often hang people up and the next thing you know, it’s 3-5 years too late. In today’s fast pace, that can cause you to become irrelevant. I discuss the true nature of innovation as being proactive, to embrace the idea to make a decision and make it right, and the value of putting things out there not fully complete and getting feedback for maximum innovation. I also share news about some pretty big changes coming up with Creative Warriors in the spirit of innovation and timing.
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Get Jeffrey’s book!
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.
