Tag: marketing strategy

WARRIOR of Gratitude & Love

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Differentiation is the ticket to success. Figuring out how you and your brand stands out in a word of sameness is critical. We have a lot of responsibilities in business— to manage our business, take care of our customers, but I believe your #1 responsibility to your future success is creating a brand that is so unique that it can’t be duplicated. (more…)

WARRIOR of Grace

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Too often entrepreneurs get stuck thinking they aren’t ready, or they don’t have the resources or money to advance their business. It doesn’t have to take a lot to have success; sometimes you just have to get scrappy! A scrappy strategy can make the difference between being heard in a noisy market or being overlooked. Today we’re discussing how being scrappy could be the best play in becoming an innovative creative warrior. (more…)

WARRIOR of Nothing to Lose

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We all know in business that it takes more than one thing to be successful. But, if I had to say that there was one magic key or thing that everything else is built on, it would be knowing what makes you different, unique. This work is primarily what I do with my coaching clients— to help them discover their difference. It’s never been more important to stand out in this very noisy marketing world. (more…)

WARRIOR of Perseverance

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Whether you refer to it as an avatar, perfect client or buyer persona, the message is clear. If you want to connect fully with your clients, you must clearly understand how they think, act, react and feel. In today’s episode, we’re peeling back the rationale for building a buyer persona. (more…)

WARRIOR of Abundance

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We’re always in transition, right? Sometimes it’s obvious like a career change. Sometimes it’s more subtle as we grow, change and mature. Today we have someone who has helped many artists and creatives transition from hobby to business and also transitioned her life and work. (more…)

WARRIOR of Resilience

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Wouldn’t it be fantastic if marketing your business and your work didn’t cost anything? If your marketing budget was Zero? Not only is it possible, but it may also be the best way to promote your business. (more…)

WARRIOR of Impact

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How helpful would it be to be able to spot a trend? In business, it can mean the difference between staying relevant or fading away. We’re digging into how to spot trends. We also chat about trends that will affect all Creative Warriors, from selfies to celebrities and vending machines! (more…)

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Have you ever wondered why success and acclaim don’t necessarily go to the most talented or skilled, but more often to those who are most visible? Today we are deconstructing what it means to be an introvert and how to leverage the positives of what comes naturally to you. (more…)

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When the authentic voice of your work is clear, the impact you create is louder than words. It takes a strong sense of identity, vision, and mastery, and we are going to dive into the critical topic of knowing your authentic voice. Critical because today people want to connect with the real deal. Your authenticity. And your authentic voice, your “message,” must be clear to stand out in today’s noisy marketing world. (more…)

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Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you “get” them.