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A lack of clarity can severely hinder the life of a creative professional. You can have a bunch of daily tasks and plenty of work to do, but without clarity, you don’t have a clear idea of why you’re doing it and how it will benefit your overall goal strategy. With clarity, you can stay flexible on the path to achieving each goal. Clarity of purpose, clarity of direction, and clarity of identity are vital to business and personal success. 

Clarity helps you find your foundation and positively reach your desired destination. When we approached our 500th episode, I had to gain new clarity about the direction of the show and how I planned to serve this community moving forward. That re-focus and shift led me to develop a new philosophy which was to help people who needed creative solutions. A mindset that led me to develop ‘business with a soul.’

To dive deeper into finding clarity in business, I’ve brought on author, strategist, business advisor, Founder, and CEO of Deutser, Brad Deutser. 

Brad is the Founder and CEO of Deutser; an innovative consulting firm focused on helping organizations and their leaders achieve clarity to drive business performance, and the Deutser Clarity Institute, a think tank, idea accelerator and innovative learning lab. He is the author of Leading Clarity: The Breakthrough Strategy to Unleash People, Profit, and Performance. 

To find out how you can stop procrastinating and start creating, download this episode now.


“Clarity is not an arrival point.” - Brad Deutser

Highlights -

  • Define the needs of your organization. 
  • Start thinking inside of the box instead of outside of the box. 
  • Being “outside the box” takes away from clarity. 
  • The four sides of the DOPE process are Direction, Operations, People and Engagement. 
  • Positivity is a catalyst for profitability in an organization. 
  • The importance of strategic patience. 
  • We are not products of our environment; we are products of our expectations. 

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  • Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”